Napa Valley wineries tap geosocial applications to reward enthusiasts
SCVNGR, a developer of geosocial services, is teaming up with Napa Valley wineries to launch new applications that would reward wine enthusiasts for taking part in various challenges.
Wine aficionados could win VIP access and winery tours, free tastings, discounts on bottles and reserve barrel tasting. For example, Robert Mondavi Winery is currently offering participants a “Fantasy Napa weekend,” courtesy of the company.
According to SCVNGR CEO Seth Priebatsch, wineries have taken to the idea of using virtual games and challenges to engage customers even further in their brands.
“Our partner businesses got pretty excited and have been bringing it to their colleagues,” Priebatsch told Mashable. “This will help generate a ton of playership in the valley and will help in generating traffic to wineries who are building on SCVNGR.”
Wine makers tend to be pretty active on social platforms, such as SCVNGR or Facebook. Reuters reported last month that 80 and 64 percent of wineries use Facebook and Twitter, respectively, to network with fans and each other.